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NBCUniversal Chief Matt Strauss Outlines Peacock’s Strategy for Daily User Habit
Published 8/9/2026•1 min read
NBCUniversal's Matt Strauss discusses strategies for Peacock's expansion, including membership rewards and building daily user habits.
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Matt Strauss, Chief of the NBCUniversal Media Group, has detailed the current growth trajectory of the Peacock streaming service. Strauss highlighted that the platform is actively expanding its user base and refining its engagement model. A key part of this strategy involves testing various membership rewards programs. Ultimately, the focus remains on transforming Peacock into a routine and daily viewing habit for its users.
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